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Active Autowerke 2011 Ad

29 November 2010 9 Comments

A couple of years ago, Active Autowerke contacted me to design their 2009 Magazine ad.

They since then ran that through 2010 but have also expressed their interest in a new ad possibly for the 2011 season to celebrate their 30 years in business of boosting bimmers.

It took me a while to come up with an interesting design and caption but after many months and numerous drafts, I finally nailed down something for them.

Inspired by my More than Words piece, I created a text art of a BMW E92 M3 from Active Autowerke.

CLICK HERE for HI-RES
.

Just like my More than Words piece, I didn’t want to just use random words so I made sure that every single words used have something to do with Active Autowerke. They are all the words and phrases used to described the company. It also features their products and performance figures.

And here is the completed 2011 Active Autowerke Ad design.

It will appear in Bimmer Magazine, Roundel, and many other publications. Active Autowerke is also selling a shirt version of the BMW text art.

If you are interested, go get yours at their website.

9 Comments »

Ralph said:

Nice work ‘Jon’!

[Reply]

# 29 November 2010 at 10:12 am

Christer Stormark said:

HI JOn

this is amazing well done on this , i love this add its a great way give it the extra edge they needed to promote their parts, well done indeed now teach me how you do it ;P

cheers

Chris

[Reply]

# 29 November 2010 at 10:26 am

Brendan said:

The tag line “If a picture is worth a thousands words, then driving an Active Autowerk equipped BMW will leave you speechless”, is very nicely crafted. But I don’t know if it makes any sense? Can someone explain?

The add concept itself is wicked.

[Reply]

# 29 November 2010 at 4:00 pm

Brendan said:

If the ad said:

“If a picture is worth a thousand words, then actually driving an Active Autowerke equipped BMW will leave you speechless.”

Then that would make more sense to me. I think seeing the graphic of the car covered in words, muddles the concept of the add for me. If it was simply a picture of a sweet AA equipped car, then there’d be no confusion for me.

[Reply]

Ralph Reply:
December 3rd, 2010 at 2:24 pm

Haha
In that way a photo speaks more then a thousand words.
In this way it is just switched around in a clever way!

Instead of sole words, conjured up by a copywriter… the actual AA words form a car in a graphic way.

[Reply]

# 29 November 2010 at 4:06 pm

Robin said:

I enjoy looking at all your artwork and designs. The M3 is extremely well done and creative! That must’ve taken a lot of work.

If I have some suggestions, it would be to work on your typography for the rest of the ad. I would look into other sans serif fonts other than the one you used (seems like arial black) and the placement of the letters and lines (tracking and leading). I feel you can push this further and match it with the quality of the typography-car in the middle. Also, why is the P in picture capitalized? The word “speechless” on the bottom could be done cleaner as well.

[Reply]

Bartlomiej Reply:
November 30th, 2010 at 4:30 pm

Robin, I couldn’t agree with you more. And if I may… I will say that the colours just clash too much! That and the advert seems to be too busy for my eye. I like the car with all the text on it though that is cool!

[Reply]

# 29 November 2010 at 4:18 pm

Frankie90 said:

Jon
that’s great art work on the e92 M3.
luv the texts that pop out – “active auto, supercharged, proven, quality…”
homerun.

awesome work!

[Reply]

# 4 January 2011 at 2:38 pm

ChadG808 said:

Hey Jon,
Just want to say great work on the design, absolutely love it!
I was also wondering what programs did you used to create this? I have a similar piece I want to create on my mind, just confused on what to use.

[Reply]

# 14 May 2012 at 8:48 pm